What is hustle culture, and why is it overrated?

Hustle culture is the idea that success is achieved through constant hard work, productivity, and the constant pursuit of goals. Now — hard work, productivity and pursuing goals is… Goals (smile). It is honourable and attractive to see someone really driven and motivated to build a life they are proud of. But if we’re being realistic, constantly operating in a state of high pressure, deadlines and unwavering drive without proper rest, care and maintenance isn’t sustainable in the long run. It’s not realistic.

While it can be motivating for some, hustle culture is overrated for a few reasons:

It can lead to burnout: Constantly pushing yourself to work harder for longer hours without much of a break (let alone quality sleep, food and time with loved ones) can lead to physical and mental exhaustion, which will leak into every area of your life. Including your relationships, happiness, and ironically, even the quality of your work.

Because it emphasises work as the most important thing in life, conforming to hustle culture might skew your priorities. If you start believing that your business is more important than your commitment to taking care of your health and wellbeing — it can lead you to neglect your personal relationships, hobbies and overall health and have a detrimental effect on your quality of life.

Lastly, hustle culture is unrealistic: When you’re under constant pressure to work hard and be productive — it can ultimately be demotivating. As humans, we all need breaks, downtime, rest and play, to perform at our best.

Here are 5 reasons why you should start your own business in 2023: Working for yourself in 2023 can bring a number of benefits, including:

Independence and Autonomy: Being your own boss and running your own business gives you a sense of independence and autonomy. You get to make the decisions and create the vision for your business, which can be incredibly empowering.

Flexibility: As a business owner, you have the ability to set your own schedule and work from anywhere you choose. This can be a great benefit for those who value work-life balance or have other commitments outside of work.

Creative Expression: Starting your own business allows you to express your creativity and pursue your passions. Whether you are launching a new product or providing a unique service, you have the freedom to create something that is truly your own.

Financial Benefits: Owning a successful business can be financially rewarding. You have the potential to earn more money than you would as an employee, and you can also benefit from tax deductions and other financial perks.

Personal Growth: Running a business requires a lot of hard work and perseverance, which can lead to personal growth and development. You will learn new skills, build your confidence, and overcome challenges along the way.

Overall, starting your own business can be a fulfilling and rewarding experience, but it also requires a lot of dedication and hard work.