are you a small business owner?
Here are 3 ways you can work with me
Hi, I’m Chloe
I’m a small business owner who started out as a passionate freelancer / sole trader who *accidentally built a business post-covid. I was really passionate about entrepreneurship and life until I took out my first commercial lease as my solo-prenuer ventures grew.
Opening my first shop front took so much time, work and money. I quickly became overwhelmed and out of my depth with with how many hats I had to wear as the business owner.
But I realised that just because I put the work into renovating a space and opened up shop doesn’t mean customers magically appear.
From putting the awkward one off post on social media, I learnt that posting sporadically without much thought on Instagram wasn’t enough to be a marketing strategy that would help attract the right customers.
Brand strategy and marketing
I believe anyone can start a business, but not everyone can build a brand.
Being a small business owner means you’re going to come face to face with your insecurities every single day as you continue to juggle multiple glass balls and strive to create a healthy, thriving business.
My personal weaknesses were administration and finance - and as soon as I had the means to, I was quick to outsource those roles to focus on my natural strengths - which lies in marketing and content creation.
Though I personally felt lacking in the logistical process that building a business involves - I came to love building the brand of my own business — and thereafter, helping other small business owners tell their story and build a strong brand that people can recognise and trust.
My passion is to help business owners stand out from their competitors through storytelling. Every business has a founder and every founder has a story. In the business landscape in 2024, it’s not about being “the best” — but being able to convey what sets you apart.
3 ways to work with me
Brand strategy session
This is a 2-hour session where we dive into the DNA of your business. We’ll revisit your business plan together, reflect on your values, mission and core as an organisation — and create a brand strategy for the next 3 months. By the end of this session, you will have clarity on your brand identity, a clear idea of which direction you are wanting to build your business and gain a renewed excitement to attract the right customers to your business!
complete rebrand
Sometimes a strategy session isn’t enough. Sometimes revisiting your business plan and initial business mission and vision can show you that you’ve pivoted, changed and grown exponentially since the day you sat down to write your initial business plan. If you’re wanting to do a complete rebrand of your website, social media and business — you don’t need to figure things out on your own. I can help you build a website and brand that reflects your current vision and goals. Your re-brand will include a renewed brand guide.
half day shoot
Once you’ve got your brand strategy and /or your social media calendar crystal clear, I’d love to set aside a 4 hour day where we shoot all the video and photography content you’ll need for your website and social media accounts. This can range from a range of location and studio shoots to voice-over scripting and recording - it’ll just depend on what your unique brand strategy is. This shoot includes 2 curated branded videos and all the raw footage.
If you’d like to work with me on an ongoing basis…
You can work with me on a retainer basis. 4 times a year, we can revisit your brand strategy, assess how the branding and marketing in the past 3 months has performed and get clear on your goals for the next quarter.
You can refresh your content bank with a fresh set of videos, photos and voiceovers to add to your website and social media accounts to keep things fresh and align with your business goals.
client love
Hey gorgeous, just wanted to say a massive thank you for everything you have done for kaz.and.i over the last few months.
You are a beautiful, kind, creative and an inspiring soul and I’m so glad we connected. I love seeing you thrive and I’m so happy to see how much you’re growing and enjoying life!! Lots of love always and always xxx
-Kaz
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Connect with me on Instagram
