In the ever-changing landscape of digital marketing, social media has emerged as a powerful tool for brands to connect with their audience, build communities and drive business growth

However, amidst the hype of likes, shares, and followers, it's crucial to recognise the limitations of social media platforms. While they offer immense opportunities, there are certain aspects they can never fully achieve for your brand. Here are 5 critical things to consider when using social media to grow your business.

If you’ve ever stepped out of your comfort zone, it’s likely you’ve felt a dose of imposter syndrome. Especially if you’ve started a business from the ground up.

Feeling like an imposter as a first-time business owner is a common experience! But it doesn’t need to end there. You can take steps to build your confidence in your leadership role.

Here are some strategies to help you become more confident as a first-time business owner.

Stepping into the entrepreneurial world in 2023 offers a realm of possibilities, especially in an ever-evolving landscape shaped by changing consumer needs and technological advancements. If you're on the lookout for promising business ideas, you're in the right place. In this blog post, we'll explore 20 lucrative business ideas that have the potential to thrive in the year 2023.

In the dynamic world of business, staying ahead of the curve in advertising is essential for success.

If you want to build your business this year - advertising your business in 2023 should involve a multifaceted approach. The advertising landscape is a blend of traditional and digital strategies, offering countless opportunities to reach your target audience.

In this comprehensive blog post, we'll explore the strategies and tactics you need to effectively advertise your business in the digital age of 2023.

Self-care is not just a luxury; it's an essential component of running a successful business.

As a micro or small startup business owner, you might feel tempted to prioritise your business over your personal well-being, but neglecting self-care can have detrimental effects on both your health and the success of your venture.

Incorporating self-care into your routine doesn't mean neglecting your business responsibilities. Instead, it empowers you to be a more effective and resilient entrepreneur.

By valuing your well-being and practicing self-care, you're not only benefiting yourself but also creating a solid foundation for the growth and prosperity of your business.

Here's why self-care is crucial for business owners.

In today's competitive business landscape, establishing a strong brand is more crucial than ever for micro and small startup business owners.

A robust brand not only differentiates you from the competition but helps you to form a lasting connection with your target audience.

In this comprehensive guide, I want to walk you through the essential steps to build a powerful brand that resonates with your customers and drives growth.

Whether you're just starting out or looking to revamp your existing brand, these strategies will set you on the path to success.

Here are three somewhat simple, actionable steps that I’m wanting to incorporate into my weekly schedule this year. For a creative who hates maths, I think I’ve come a long way when it comes to managing and understanding the importance of finances in my business. I hope that these tips are insightful for you — and if you have anything to add that I’ve missed — definitely let me know as I know the advice will probably do me well too :)

All in all, I think anyone can learn to be financially savvy — especially when running a business. And this financial literacy is a skill that will ensure the long-term success of your business, and mine too.

Running a business as a woman requires many of the same skills and strategies as running a business as a man. However, there are also unique challenges that women may face, such as gender bias, stereotypes and even things like pregnancy and needing to wear many hats.

But don’t worry gals, you already know this — but there are also a whole heap of unique strengths that us women bring to the table when it comes to running a business too. If you’re a girl boss or an aspiring girl boss — here are some tips for you, to run and build a successful, meaningful business. (Tips that I’m also learning too).

I find the word failure really strange.

I believe that the people who never failed never tried. There have been moments in my life where I’ve tried, and “failed” — because I’d never done something before, or I’d set the bar too high for myself, or I was juggling too many things, or I just wasn’t well-equipped to accomplish the task set before me.

But the next time I’d try that same task — whether it’s hosting an event, singing live at a gig, going on a great date, or starting a business from scratch — I’d always have so much more confidence, wisdom, insight and skills to do a better job.

So many of us are afraid of failing, because we see it as final, or fatal. Life-defining. But it’s not. It’s only a very, very small step in our journey to growth, wisdom and success. There are so many ways “failing” can benefit you in business. Here are a few.

Taking the time to create a strong business plan will create your roadmap to success. Ultimately, a well-crafted business plan will help you, as the business owner and entrepreneur — to stay focused on the big-picture, stay organised and aware of your strengths, weaknesses, organisational culture and projections. As you gain clarity (and continue to refine your clarity as you revisit your plan over time) — it will create your roadmap and trajectory towards long-term success.

What is hustle culture, and why is it overrated?

Hustle culture is the idea that success is achieved through constant hard work, productivity, and the constant pursuit of goals. Now — hard work, productivity and pursuing goals is… Goals (smile). It is honourable and attractive to see someone really driven and motivated to build a life they are proud of. But if we’re being realistic, constantly operating in a state of high pressure, deadlines and unwavering drive without proper rest, care and maintenance isn’t sustainable in the long run. It’s not realistic.

While it can be motivating for some, hustle culture is overrated for a few reasons:

It can lead to burnout: Constantly pushing yourself to work harder for longer hours without much of a break (let alone quality sleep, food and time with loved ones) can lead to physical and mental exhaustion, which will leak into every area of your life. Including your relationships, happiness, and ironically, even the quality of your work.

Because it emphasises work as the most important thing in life, conforming to hustle culture might skew your priorities. If you start believing that your business is more important than your commitment to taking care of your health and wellbeing — it can lead you to neglect your personal relationships, hobbies and overall health and have a detrimental effect on your quality of life.

Lastly, hustle culture is unrealistic: When you’re under constant pressure to work hard and be productive — it can ultimately be demotivating. As humans, we all need breaks, downtime, rest and play, to perform at our best.

What should I consider before starting a business or side-hustle? What exactly is involved in starting a business? Here are 5 things you should consider before starting a business or a side hustle. It’s not all that glamorous as social media makes it sound, but it’s rewarding for sure (despite the challenges). Read this before you start your business.

Here are 5 reasons why you should start your own business in 2023: Working for yourself in 2023 can bring a number of benefits, including:

Independence and Autonomy: Being your own boss and running your own business gives you a sense of independence and autonomy. You get to make the decisions and create the vision for your business, which can be incredibly empowering.

Flexibility: As a business owner, you have the ability to set your own schedule and work from anywhere you choose. This can be a great benefit for those who value work-life balance or have other commitments outside of work.

Creative Expression: Starting your own business allows you to express your creativity and pursue your passions. Whether you are launching a new product or providing a unique service, you have the freedom to create something that is truly your own.

Financial Benefits: Owning a successful business can be financially rewarding. You have the potential to earn more money than you would as an employee, and you can also benefit from tax deductions and other financial perks.

Personal Growth: Running a business requires a lot of hard work and perseverance, which can lead to personal growth and development. You will learn new skills, build your confidence, and overcome challenges along the way.

Overall, starting your own business can be a fulfilling and rewarding experience, but it also requires a lot of dedication and hard work.

Mistakes aren’t final, or fatal, or life-defining. But there are a few mistakes that save a lot of time, stress and money as a business owner. They might seem simple in theory, but can be a little more complex in practice. Like all good things in life. Here are some mistakes I’ve made that would be good for you to avoid in your business.